Screen Time, a trademark owned by one existing player in the category, to delisting apps from companies that failed to take legal defensive action, e.g., OurPact and Mobicip. Apple’s actions ranged from stepping over existing trademarks, e.g. At that time, Apple systematically began hostilities against companies in our category with the ultimate goal of eliminating competition and limiting customer choice to Apple services only. For years we championed our product category and in the process helped millions of families worldwide find better ways to deal with digital safety and device usage balance.Įverything was fine until the introduction of Apple’s Screen Time service last September. When we think back to our peaceful relationship with Apple over many years, and about the creative ethos their brand promotes, it is both surprising and sad that we’ve been forced to take this step. Our complaint joins other similar actions recently launched against Apple by companies such as Spotify, Kaspersky, and independently by the competition authorities in the Netherlands. That’s why last Thursday, April 25th, we filed a complaint against Apple with the European Commission, to help spark a much needed investigation into anti-competitive practices on the App Store. It is weidling its power over businesses and consumers, playing gatekeeper and referee, hurting companies and eliminating consumer choice.

Today, in 2019, we see that Apple has become what it once set out to destroy.

In 1984, Apple rocked the world with its famous “1984” Superbowl advertisement showing a woman with sledgehammer setting free the dulled masses from ‘Big Brother’, a fictional character in George Orwell’s novel Nineteen Eighty-Four who wields total power for its own sake over the people.

But who’s Big Brother now?Ī response from Qustodio CEO, Eduardo Cruz, to Apple’s public statement against parental control apps Hey Apple, it looks like “1984” all over again.

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